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Post by BrettVW on Jun 7, 2016 14:09:42 GMT -5
Not sure if this will catch on, but for folks with a little familiarity with radio and the formats, I was thinking about an alternate universe where Casey is still alive and healthy doing the show, and AT20 is still on the air for Hot AC stations. With the current sound of the format and the current state of radio in 2016, how do you think the show would sound in 2016. This is, with the assumption, that the show would still be a countdown of the Top 20 Hot AC songs of the week.
I think it would be quite a different sounding show than it was in 2009 when it ended, as Hot AC has changed quite a bit in seven years and music radio as a whole has changed significantly with PPM. With the overall sound of the Hot AC format aligning to be so similar to CHR, as well as the elimination of most golds and recurrents except for the last few years, I think the show would reduce itself to two hours and eliminate virtually all of the extras. I think it would format very similarly to the various incarnations of the iHeartRadio Countdown, with the Top 20 and 2-3 recent recurrents as extras per hour. With PPM radio, I don't know if Casey would still talk between every song (although that ended in the last year of AT20, but I assume now that was in part due to his weakening health) and my guess is the stretch stories would be shortened, and limited to one an hour. There would probably still be one LDD per show, but much like Bob Kingsley's CT40 has done in the PPM world, they would be short and to the point to stay PPM friendly. By now the jingles and imaging would have desperately needed a refresh, as they were already a bit outdated for the format when the show ended. I'm not sure how they would sound, but my guess is they would be a bit more Seacrest-y than any of Casey's jingles ever had been. I also think like all other shows, the closing credits would have been cut to a short 10-15 second length with just enough time to give key information and to make sure we were still reaching for the stars.
Any thoughts?
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Post by mkarns on Jun 7, 2016 14:29:51 GMT -5
Frankly, Hot AC and CHR are close enough together that I'm not sure I'd see much point in maintaining it but for Casey's presence--the more so since Ryan does a separate Hot AC AT40.
You may well be right about how the show would sound, with updated jingles and such, though I wonder if they would clash too sharply with Casey's sound and style. Probably only one LDD per show, and fewer extras and stories, though the stories about the artists and related subjects would still be a selling point as would Casey's status.
If AT10 were still going on, it too might be cut to two hours, which still would leave a lot of room for thematic and other extras, with Casey introing a lot of songs that he first counted down in the 1970s/80s/90s. Jingles and such would also likely be updated, as AC radio has too moved in a more CHR/Hot AC-sounding direction lately.
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Post by BrettVW on Jun 7, 2016 16:56:37 GMT -5
I agree that AT10 would likely also be a two hour show, and you could still have a nice assortment of extras and a theme. My guess is the extras would primarily be "the 80s to now" which is a common AC branding these days. Realistically in this unrealistic alternate universe, AT20 would likely have ended at some point because of AT40 with Ryan and a more modern sounding AT10 would likely be the only Casey show still running.
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Post by Deleted on Jun 7, 2016 17:05:12 GMT -5
If Casey were in good health the show would sound like it did in 2006. By the time they were doing the extras with no intro we know now he was not in good health and they were likely doing it to cover for it and to not have him have to voice as much.
Caseys format never changed in 37-38 years really until that timeframe. No reason to think it would have now. On a side note: that "extra" segue they created sounds like something a middle school amateur playing with radio equipment would have created.
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Post by BrettVW on Jun 7, 2016 18:04:56 GMT -5
Agreed, but the PPM ratings system has dramatically changed music radio and the way personalities interact with it. He may have still talked between every song but the overall amount of talking would likely have been drastically reduced.
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Post by dukelightning on Jun 7, 2016 19:45:37 GMT -5
If Casey were in good health the show would sound like to did in 2006. By the time they were doing the extras with no intro we know now he was not in good health and they were likely doing it to cover for it and to not have him have to voice as much. Caseys format never changed in 37-38 years really until that timeframe. No reason to think it would have now. On a side note: that "extra" segue they created sounds like something a middle school amateur playing with radio equipment would have created. Referring to the "I'm Casey Kasem from Hollywood" which is a pre-recorded phrase from Casey for those unfamiliar with it and then the "extra" said after that followed by a song I assume. Yeah not a lot of thought was put into that. They could have come up with some other phrases to cut down on the monotony. |
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Post by BrettVW on Jun 7, 2016 20:31:15 GMT -5
I agree as well. That piece of imaging never sounded good, and wasn't even well produced. Plus, it sounded very different than Casey sounded at the time, and was even more out of place during the many weeks Mike Kasem hosted.
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Post by palmer7 on Jun 8, 2016 19:14:30 GMT -5
How do we know Casey would still be up to doing it? We just assume that he'd want to work forever if he could. Maybe he'd want to retire, or take a backstage role. Maybe Premiere put him in a backstage role. As much as we all love Casey, at a certain point, he would've had to leave sooner or later.
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Post by mkarns on Jun 8, 2016 21:16:23 GMT -5
How do we know Casey would still be up to doing it? We just assume that he'd want to work forever if he could. Maybe he'd want to retire, or take a backstage role. Maybe Premiere put him in a backstage role. As much as we all love Casey, at a certain point, he would've had to leave sooner or later. That's the point--in a fictitious alternative world, where Casey is still alive, well, and his voice is holding up. He would be 84 now, so it's entirely possible he might have chosen to retire, but as far as is publicly known he never seriously considered retiring completely until his health became a long-term problem that reduced his ability to broadcast. |
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Post by Deleted on Jun 9, 2016 4:41:39 GMT -5
How do we know Casey would still be up to doing it? We just assume that he'd want to work forever if he could. Maybe he'd want to retire, or take a backstage role. Maybe Premiere put him in a backstage role. As much as we all love Casey, at a certain point, he would've had to leave sooner or later. This is the reason we are considering that. It's in the initial post as a parameter: I was thinking about an alternate universe where Casey is still alive and healthy doing the show, and AT20 is still on the air for Hot AC stations. Based on that, Casey is still on the show for this discussion. Do I think if he were healthy he'd still be doing it? No. That wasn't the question though. |
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Post by adam31 on Jun 10, 2016 7:34:05 GMT -5
Maybe Casey would still be doing the show. Look at Bob Kingsley, isn't he in his 70s and still going strong. Regardless, I am sure some hotshot radio executive suit type would have come along and changed the show format/style to "fit in with today's radio formats" as they say. So in only that train of thought, it may be a good thing after all the show is gone and we can remember/listen the way it was meant to be.
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Post by BrettVW on Jun 11, 2016 14:17:16 GMT -5
But the show may have needed that to stay relavant. Bob Kingsley's show has been altered over the years to "fit in" and it still does just fine, and still does what it always has done.
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Post by BrettVW on Jun 11, 2016 14:18:27 GMT -5
That's why I specifically wondered about AT20. Other than modernizing the non-countdown songs, AT10 would still fit in on an AC station. It's Hot AC that has seen such a substantial change since 2009 and it's interesting to think how and if Casey and AT20 would have even continued on the format.
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Post by Deleted on Jun 11, 2016 14:59:28 GMT -5
But the show may have needed that to stay relavant. Bob Kingsley's show has been altered over the years to "fit in" and it still does just fine, and still does what it always has done. That show feels very old though. Like it really feels one step above Dees's on the relevance scale to me. |
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Post by dukelightning on Jun 11, 2016 15:19:38 GMT -5
^Yes Bob definitely seems to be preaching to an older demographic than his counterpart Kix Brooks. Would have been the same a decade ago if Casey say resurrected Casey's Top 40 while Ryan was doing AT40(legal issues aside of course as I doubt he could have done that anyway).
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