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Post by reachinforthestars on Jul 17, 2011 12:27:26 GMT -5
Wow! Sex and Violence started when rap was invented in the 1980's! Seems like I heard of it happening before then...Must have been wrong. Yeah, it was present before the 80's. But as we discussed earlier, much more subtle and a lot less glorified
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Post by marv101 on Jul 17, 2011 18:36:03 GMT -5
It was the explosive rise in the popularity of hip-hop music in the late eighties which totally blindsided record label execs because not only did they had NO idea that music like that could sell in such staggerng quantites with NO backing from majoir labels, but it certainly caused a staggering plunge in the number of top 40 stations which bailed from the format in droves nationwide starting in the late eighties.
The eighties were a spectacular decade for top 40 radio, simply because it was still a mass-appeal format driven by songwriters and musicians, as it had been during the sixties and seventies; by the early nineties, millions of adults, and especially the 'soccer moms' who drive our economy as the most important buyers of big-ticket items including houses and automobiles and their kids had bailed from the format as numerous stories from PDs, label execs and consultants in R&R & BB pointed out.
By the time 1992 came along, Hot AC (or Adult Top 40) had taken advantage of the mass exodus of soccer moms and baby-boomers from top 40 radio to become a very viable format, and replaced top 40 as the pre-eminent 'mass-appeal' format out there, where it still stands today, thanks to format pioneers such as KYSR, KFMB & KHMX who helped the format take off in the earlty nineties.
Smooth Jazz, Hot AC, Country & AC all experienced spectacular growth starting in 1987; by 1992, country had become the most-listened to format in the country (thanks to that Garth fella), and it remained on top until it was overtaken by news-talk in 2008, although it remains far and away the most-listened to music format in America today, and that's not going to change anytime soon.
Hip-hop and or CHR/Rhythmic stations have certainly done well over the past 20-plus years, but have never nor will they cumulatively ever match the phenomenal success which top 40 radio enjoyed during the sixties, seventies, and most of the eighties until the hard-core, profanity-laced, and violence-glorifying music from the world of rap started showing up on many top 40 stations, resulting in DOZENS of stations bailing from the top 40 format between 1988 & 1998.
Top 40 radio hasn't been the same since, having long ago surrendered its 'mass-appeal' status to Hot AC and even some adventuresome AC stations in some markets.
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Post by Ponderous Man on Jul 25, 2011 17:08:02 GMT -5
Sorry to bump this topic up, but what happened to Jaxxalude? Was he kicked out of the board or something?
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Post by dukelightning on Jul 25, 2011 18:07:42 GMT -5
go to the 30 years ago thread and you will see why he is no longer posting
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Post by tedler on Jul 26, 2011 6:27:00 GMT -5
Hiphop, rap, metal...not my thing, but the kids love it, and that's what Top40's audience is all about, tweens and teens. I love to research the evolution of the Billboard charts from the 70's to today. It's very fascinating.
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Post by easye on Sept 21, 2011 12:07:35 GMT -5
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Post by jaxxalude on Sept 22, 2011 14:41:59 GMT -5
Heard the "call". It's an obvious (though utterly failed and just plain unfunny) satire of two things: generational gaps and moral panics over "kids these days and the music they listen to".
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Post by easye on Sept 23, 2011 1:21:44 GMT -5
You never heard Dees before? That is typical of the kind of jokes he uses. Obviously, that call was not meant to be taken seriously. At least the segment was something other than him giving advice about female matters.
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Post by jaxxalude on Sept 23, 2011 6:43:13 GMT -5
Yeah, I heard Dees before. I know how typical that sketch is of him. It's just that he's done it all before, but much funnier once. The man is obviously begging for a retirement at this stage.
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