rustydj
Full Member
Out of radio, but can't get radio out of me!
Posts: 223
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Post by rustydj on Nov 3, 2013 2:36:00 GMT -5
To paraphrase Dickens: Any radio station program director who would start airing Christmas music before AT LEAST Thanksgiving should "be boiled in his own pudding and buried with a stake of holly through his heart!"
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Deleted
Deleted Member
Posts: 0
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Post by Deleted on Nov 3, 2013 7:19:11 GMT -5
To paraphrase Dickens Zimmerman: Any radio station program director who would start airing Christmas music before AT LEAST Thanksgiving 6am on Christmas Eve should "be boiled in his own pudding and buried with a stake of holly through his heart a vat of acid and be watched decomposing!" I fixed it for you. |
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Post by jdelachjr2002 on Nov 5, 2013 22:49:20 GMT -5
To paraphrase Dickens Zimmerman: Any radio station program director who would start airing Christmas music before AT LEAST Thanksgiving 6am on Christmas Eve should "be boiled in his own pudding and buried with a stake of holly through his heart a vat of acid and be watched decomposing!" I fixed it for you. Or be forced to watch every Jacksonville Jaguars and Tampa Bay Buccaneers game this season.  |
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Post by JMW on Nov 6, 2013 15:07:50 GMT -5
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Post by Dale Latimer on Nov 6, 2013 16:38:22 GMT -5
Someone named "JerseyJeff" just threw in KMXG/Mix 96 Clinton/Davenport, Iowa, who carries the 80s show. dL
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Post by mkarns on Nov 6, 2013 17:52:07 GMT -5
WSNV has also switched to Christmas music; the website now calls it "Roanoke's Home For the Holidays", and the recently played list reflects that. I don't know which AT40s they'll be playing (they haven't put up a new cue sheet in a month), but I'm guessing it'll be the holiday offerings.
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Post by Ponderous Man on Nov 7, 2013 8:05:02 GMT -5
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Post by jmorgan on Nov 7, 2013 22:44:45 GMT -5
WMJI has a poll going on right now saying when should they start playing Xmas music. The choices are:
1. You can't start soon enough!
2. 2 weeks before Thanksgiving
3. A few days before Thanksgiving.
4. Thanksgiving day or after.
Sadly, none of the above is not an option. You can vote on WMJI's website.
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Post by JMW on Nov 11, 2013 17:43:12 GMT -5
As of November 8th, WMXY in Youngstown, OH (who airs the 80s shows Sunday mornings from 8 to noon) are now an all-Christmas station; their sister station WBBG will be sticking with their regular music throughout the holidays.
On Sunday morning, I'll tune in and see if they're airing the Christmas shows that the 70s affiliates are getting.
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Post by dougbroda on Nov 11, 2013 18:32:33 GMT -5
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Post by mkarns on Nov 11, 2013 18:39:39 GMT -5
I wonder if that means they will play the Casey Christmas shows, or if that's even an option for 1980s AT40 affiliates. WSNV, as mentioned, has gone all-Christmas, but I checked yesterday and they didn't play Casey at all in the regular AT40 timeslot, not even the 1971 Christmas countdown which it, as a 70s AT40 affiliate, had the option of airing. |
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Post by dougbroda on Nov 11, 2013 18:46:32 GMT -5
Also gone Xmas: KKLI Colorado Springs CO and WMJJ Birmingham AL (80s stations).
Maybe we need a single list of Xmas impacts on AT40 as we have with the 70s and 80s station lists.
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Post by kenmartin on Nov 11, 2013 19:07:43 GMT -5
Here's the facts on Christmas music. It's a ratings winner. For every person who complains, there are at least 2 or 3 more who are thrilled. That translates into ratings gold. More ratings means that stations can charge the advertiser more money per spot during the next quarter (or until the next ratings period ends). With critical analysis of the ratings data, the change in listenership can be directly attributed to Christmas music.
I've been in radio since 1979 and have yet to see an instance where the ratings bump didn't hold true.
In the end, it's all about how much money a station can make.
AT40 is a money maker, it has a following (obviously) and is popular. A huge percentage of the adult population recognize the name Casey Kasem (with the exception perhaps of Macklemore on "The Colbert Report"). It adds to the bottom line of the station during the rest of the year. The Christmas shows allow a station to have the best of both worlds.
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Post by at40petebattistini on Nov 11, 2013 19:47:06 GMT -5
Here's the facts on Christmas music. It's a ratings winner. For every person who complains, there are at least 2 or 3 more who are thrilled. That translates into ratings gold. More ratings means that stations can charge the advertiser more money per spot during the next quarter (or until the next ratings period ends). With critical analysis of the ratings data, the change in listenership can be directly attributed to Christmas music. I've been in radio since 1979 and have yet to see an instance where the ratings bump didn't hold true. In the end, it's all about how much money a station can make. AT40 is a money maker, it has a following (obviously) and is popular. A huge percentage of the adult population recognize the name Casey Kasem (with the exception perhaps of Macklemore on "The Colbert Report"). It adds to the bottom line of the station during the rest of the year. The Christmas shows allow a station to have the best of both worlds. Just thinking out loud ... and Ken, I welcome your response. From a radio station's perspective, we know profit is the bottom line. So if AT40 is a money maker carried by the Casey Kasem image, why aren't the vintage AT40 shows from the 70s or 80s heard in New York City? Are NYC stations so flush with cash that they can rise above this programming gem? |
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Post by michaelcasselman on Nov 11, 2013 20:01:39 GMT -5
My follow-up to Pete's question would be: how do stations decide when to do the Christmas flip? I've always known stations like WTOJ to go to Christmas music on (or near) Black Friday, yet this year you guys made the transition over the last weekend, which seems very early. Even last year, CKWS went to all-XMas a week before Thanksgiving. Just down the road in CNY, there's the station that went all-XMas a month ago. Is there an element of racing to being 'First!' in the market to make that transition? Week-to-week evaluations and crunching of numbers where a station could arbitrarily switch at any old time?
Is there any research out there to determine a tipping point as to how early is too early?
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