Post by Karstens on Mar 14, 2006 0:41:17 GMT -5
Actually, this might clarity my point. As a general rule, research would leave me to believe that males are more inclined to like areas of math, statistics & competitiveness. This is why I believe that AT40 became popular among males while the format’s focus is primarily female. The current AT40 doesn’t focus on chart facts or chart movements as much as when Casey hosted the show. Clearly, this is not by chance. It is to be more female friendly. I don’t see the ship turning around anytime soon.
Casey’s situation is interesting because of his content with the AT10. LDD will probably tests better with females than males, thus, making this element work for AC radio more so than the CHR format.
If males are more inclined for a chart than a female listener, then a Top 10 not Top 20 or 40 would have more female appeal. Smaller chart less male interest. It would follow a logical reason. The decrease of chart songs follows the top reason (87% ) (Arbitron/Joint Communications report) why females listen to the radio, “favorite music”.
If you can replace low testing countdown songs with those “favorite female-songs”, you can program better a countdown on AC. As a reference, lots of music is the second reason for listening among females 76%. It is interesting to note, lots of music decreases in females as they age, when music they like remains the same as they age. This would mean a more informative countdown will appeal to an older female audience.
It’s kinda baffling that LDD is not on current AT40, if they want more females. Younger females must like Hollywood gossip more than “love stories”. Huh?
Also, baffling is the fact that the when Arbitron/Joint Communications report on “What CHR Females Want” said that 50 percent want more song ID’s than currently given, AT40 is going the opposite direction. However, see where they are going, the talking too much argument. Well, listeners still want songs identified, especially for a countdown.
I still don’t see how Ryan Seacrest is doing a good job with non-countdown-artist-related interviews or other elements. Is a good job asking “so who are you dating” and using US Weekly & In Touch magazine for information? If it is, then I understand. Clearly, interviewing was not his top strength as his On The Air TV demonstrated. I thought it was his smooth delivery that sounds professional. I give you this, he does a good job with No nuttin's.
"All radio these days seems to be going for a female listener". We know there are several formats do go after males (talk & rock) for example. Females do not like rude & offensive announcers, while for males it can be a selling point
Casey’s situation is interesting because of his content with the AT10. LDD will probably tests better with females than males, thus, making this element work for AC radio more so than the CHR format.
If males are more inclined for a chart than a female listener, then a Top 10 not Top 20 or 40 would have more female appeal. Smaller chart less male interest. It would follow a logical reason. The decrease of chart songs follows the top reason (87% ) (Arbitron/Joint Communications report) why females listen to the radio, “favorite music”.
If you can replace low testing countdown songs with those “favorite female-songs”, you can program better a countdown on AC. As a reference, lots of music is the second reason for listening among females 76%. It is interesting to note, lots of music decreases in females as they age, when music they like remains the same as they age. This would mean a more informative countdown will appeal to an older female audience.
It’s kinda baffling that LDD is not on current AT40, if they want more females. Younger females must like Hollywood gossip more than “love stories”. Huh?
Also, baffling is the fact that the when Arbitron/Joint Communications report on “What CHR Females Want” said that 50 percent want more song ID’s than currently given, AT40 is going the opposite direction. However, see where they are going, the talking too much argument. Well, listeners still want songs identified, especially for a countdown.
I still don’t see how Ryan Seacrest is doing a good job with non-countdown-artist-related interviews or other elements. Is a good job asking “so who are you dating” and using US Weekly & In Touch magazine for information? If it is, then I understand. Clearly, interviewing was not his top strength as his On The Air TV demonstrated. I thought it was his smooth delivery that sounds professional. I give you this, he does a good job with No nuttin's.
"All radio these days seems to be going for a female listener". We know there are several formats do go after males (talk & rock) for example. Females do not like rude & offensive announcers, while for males it can be a selling point