Post by DJ Particle on Dec 29, 2021 19:25:18 GMT -5
I noticed in the last few months that iHeart is no longer marketing the show primarily as its abbreviation "AT40", but using the whole name again for the first time since 2010, and using it as the primary branding for the first time since Casey Kasem's last show.
Post by Shadoe Fan on Dec 30, 2021 17:26:55 GMT -5
I just noticed that the website is being promoted as americantop40.com as well now. It used to be promoted as at40.com (and that redirects to americantop40.com now). I don't visit that site much, so it could have been this way for a long time.
What if iHeart/Premiere renamed Ryan Seacrest's American Top 40 calling it "The Seacrest Top 40 Countdown Of The Week"?
No; the AT40 name gives it credibility and cachet as a continuation of what started under Casey Kasem over 50 years ago, and while Ryan Seacrest has his own brand name appeal that doesn't necessarily extend to countdowns, or wouldn't if he weren't (accurately) seen as the guy who picked up the baton from Casey and updated it.
And I didn't really notice until it was pointed out here, but the official American Top 40 website and logo do now use the full name instead of the AT40 abbreviation. Though I wouldn't read anything else into that as of yet.