New Sponsor within the show

[BrettVW]

If you haven't heard AT20 yet, be prepared for the first 'official' AT20 Extra to be brought to you by "match.com". It's teased as "Coming up, a love song brought to you by match.com". (Looking back, was it Eharmony? I can't remember now!)

Does this mean each show will now feature one of the extras as a "love" song until this sponsorship runs out?

I assume AT10 has the same thing going on.

I personally would rather just see something along the lines of "This hour of AT20/AT10 brought to you by..." or even "Number one brought to you by" rather than a more random song in the show, especially an extra.

[Deleted]

brettvw said:

If you haven't heard AT20 yet, be prepared for the first 'official' AT20 Extra to be brought to you by "match.com". It's teased as "Coming up, a love song brought to you by match.com". (Looking back, was it Eharmony? I can't remember now!)

Does this mean each show will now feature one of the extras as a "love" song until this sponsorship runs out?

I assume AT10 has the same thing going on.

I personally would rather just see something along the lines of "This hour of AT20/AT10 brought to you by..." or even "Number one brought to you by" rather than a more random song in the show, especially an extra.

If you want to get right down to it, I would prefer these people advertise on commercial breaks or a Casey "brought to you by (insert sponsor here)" at one or two places.

Unfortunately this is a revenue stream thats been tapped and it will never go away unless there is no sponsor for it. Similar to sports shows, and stadiums. Remember REAL stadium names? Remember when every sports graphic wasn't sponsored by someone? I thinkt he worst is the WebMD Injury Report!!

Any spot the networks can make an extra buck they are going to do it.