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Post by BrettVW on Nov 8, 2015 8:30:51 GMT -5
Paul hit the nail on the head. Most of us here aren't the target demo for all Christmas. But it's a ratings explosion and a smart move for station owners.
I enjoy an occasional Christmas song starting on Thanksgiving, but wall to wall is way too much. I never worked at a station that flipped, but I'm sure countdownmike can give us some more insight on how it works at WODC if he is allowed.
And to another of Paul's points, last weekend I was visiting my parents up north. Monday 11/2 SXM flipped two stations. My 65 year old mom had been counting down the days, and that will easily be on in her car now for two months and she will love every second of it. The only time she will turn it off is when my dad rides with her!
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Post by Deleted on Nov 8, 2015 8:32:48 GMT -5
Assuming I understand your question:
1971 Christmas Countdown (AT40)
1973 Christmas Countdown (AT40)
2001 Christmas Countdown (AT20)
2003 Christmas Countdown which is I believe essentially the same as 2001 but with different extras or something (AT20)
Then in 2004 there were 3 Christmas shows from AT10 that weren't countdowns, one of which is Christmas Around the World. Then they did the Top 60 Christmas Songs of All Time which is 2 shows.
In 2005, they did one new non countdown show that was themed Christmas at the Movies.
So essentially there are a total of 9 shows. 10 if you count the top 60 as 2.
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Post by Deleted on Nov 8, 2015 8:34:16 GMT -5
Paul hit the nail on the head. Most of us here aren't the target demo for all Christmas. But it's a ratings explosion and a smart move for station owners. I enjoy an occasional Christmas song starting on Thanksgiving, but wall to wall is way too much. I never worked at a station that flipped, but I'm sure countdownmike can give us some more insight on how it works at WODC if he is allowed. And to another of Paul's points, last weekend I was visiting my parents up north. Monday 11/2 SXM flipped two stations. My 65 year old mom had been counting down the days, and that will easily be on in her car now for two months and she will love every second of it. The only time she will turn it off is when my dad rides with her! Yep and on the flip side I'll probably go nowhere near those stations ever when I'm in the car listening to SXM. |
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Post by Mike on Nov 9, 2015 18:25:01 GMT -5
Assuming I understand your question: 1971 Christmas Countdown (AT40) 1973 Christmas Countdown (AT40) 2001 Christmas Countdown (AT20) 2003 Christmas Countdown which is I believe essentially the same as 2001 but with different extras or something (AT20) Then in 2004 there were 3 Christmas shows from AT10 that weren't countdowns, one of which is Christmas Around the World. Then they did the Top 60 Christmas Songs of All Time which is 2 shows. In 2005, they did one new non countdown show that was themed Christmas at the Movies. So essentially there are a total of 9 shows. 10 if you count the top 60 as 2. Hmmm. Wonder if Premiere is deciding to go in chronological order this time with the Christmas shows? Because as it turns out, matt had both years right for next weekend. Yes, that means this coming week's Christmas offering is that from 1973: www.charismusicgroup.com/Cue%20Sheets/12-22-73.pdf |
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Post by BrettVW on Nov 10, 2015 6:53:56 GMT -5
That seems silly to do both of those back to back, as well as before Thanksgiving.
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Post by matt on Nov 10, 2015 7:18:08 GMT -5
Another one bites the dust...at least for the next two months: Spokane's KISC (Kiss 98.1) has gone all Xmas. They did however, play the AT40 Christmas special offered this past weekend (the 12/25/71 Special), so they may be planning to run all of those shows through the holidays.
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Post by palmer7 on Nov 11, 2015 8:54:53 GMT -5
You know, if I ran a countdown, I'd have one of the last 30 songs or so to hit #1 the week of Christmas Day (whether it was the 23rd or the 28th, just the closest week to Christmas). Of course, I'd also include some modern holiday songs to the mix ("Same Auld Lang Syne", "Last Christmas", "Christmas is the Time to Say I Love You", etc.).
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Post by jmack19 on Nov 12, 2015 23:54:22 GMT -5
Magic 103.1 has a Chrstmas music countdown clock. Music starts next Friday at 3 pm.
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Post by jamesff on Nov 14, 2015 12:15:57 GMT -5
My problem with this chronological order with the Christmas countdown is that stations that wish to wait till after Thanksgiving would miss out on the classic countdown shows.
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Post by Deleted on Nov 14, 2015 15:04:02 GMT -5
My problem with this chronological order with the Christmas countdown is that stations that wish to wait till after Thanksgiving would miss out on the classic countdown shows. So? They air every year. And not always chronologically. |
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Post by Mike on Nov 14, 2015 19:22:55 GMT -5
OK. So, next week's Christmas offering is "Top 30 Christmas Songs". Speculation is that it's from 2003, though why 2003 is suspected over 2001, I have no idea.
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Post by kenmartin on Nov 14, 2015 21:12:31 GMT -5
I'll try and explain this somehow. Yes! Most of us are all annoyed to no end. Thankfully, I have all the shows so I don't have to hunt them down during this time of year anymore and then when the season is over hope the station that was playing it before they switched to all holiday is still doing so. They didn't always! However, nearly every one who regularly or semi regularly posts here is a guy. Therefore, the opinions are going to be skewed on this. Most of the stations that switch to this format this early are AC and some HAC. Formats largely dominated by female listenership in the 30-60 year old range. I don't have exact age demos in front of me but logic dictates this if you have any recollection of the years of AC and HAC shows and station programming. How many women in this age range do you work with? I work with many. Nearly all of them like this crap and will listen to it for weeks on end enjoying every second. I don't know if it's the maternal watching kids and grandkids get excited for Christmas longer. I don't know if it's the idea of the whole family getting together which appeals more to women then men. I don't know. I'm not being sexist when I say all of this. That's essentially what I see and the reasons I think it is appealing to that demo. In Detroit where I live, WNIC/100.3 flips to Christmas music in early November every year. In October 2014, they had a 4.3 rating and were #13 in the 25 - 54 year old demo. In November 2014 playing all Christmas music, their rating more than doubled to 9.6, and they became the #1 station in the 25 - 54 demo... the demo that advertisers crave. If you had the opportunity to more than double your sales income simply by playing Christmas music, wouldn't you at least think about this option? Having said that... I listened to WNIC to a from work every day this week... just 20 minutes each way. I managed to hear David Foster's "Carol Of The Bells" four times, and songs from Bing Crosby, Johnny Mathis, Nat King Cole and Jose Feliciano three times. I don't mind hearing Christmas music every now and then but when stations are so tight with their playlists... it can get old very quickly. Speaking from experience, programming Christmas music is a chore! There are really only 2 dozen or so bona fide Christmas "hits". I'm sure you can probably figure out what they might be. The top 3 in order according to Mediabase right now are Mariah "All I Want", Jose "Feliz Navidad" and Nat King Cole "Christmas Song." That ranking just doesn't change much from year to year. A bit of a surprise is to see the Drifters version of "White Christmas" in the top 10. Then you have cover after cover versions of those same songs. It gets very tricky trying to keep them apart. I have 7 versions of "Have Yourself a Merry Little Christmas" and "Santa Claus Is Coming To Town" and "Winter Wonderland" in my library this year. 6 versions of "Jingle Bells," "Silver Bells" and "Let it Snow". |
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Post by caseyfan100 on Nov 14, 2015 23:47:04 GMT -5
In Detroit where I live, WNIC/100.3 flips to Christmas music in early November every year. In October 2014, they had a 4.3 rating and were #13 in the 25 - 54 year old demo. In November 2014 playing all Christmas music, their rating more than doubled to 9.6, and they became the #1 station in the 25 - 54 demo... the demo that advertisers crave. If you had the opportunity to more than double your sales income simply by playing Christmas music, wouldn't you at least think about this option? Having said that... I listened to WNIC to a from work every day this week... just 20 minutes each way. I managed to hear David Foster's "Carol Of The Bells" four times, and songs from Bing Crosby, Johnny Mathis, Nat King Cole and Jose Feliciano three times. I don't mind hearing Christmas music every now and then but when stations are so tight with their playlists... it can get old very quickly. Speaking from experience, programming Christmas music is a chore! There are really only 2 dozen or so bona fide Christmas "hits". I'm sure you can probably figure out what they might be. The top 3 in order according to Mediabase right now are Mariah "All I Want", Jose "Feliz Navidad" and Nat King Cole "Christmas Song." That ranking just doesn't change much from year to year. A bit of a surprise is to see the Drifters version of "White Christmas" in the top 10. Then you have cover after cover versions of those same songs. It gets very tricky trying to keep them apart. I have 7 versions of "Have Yourself a Merry Little Christmas" and "Santa Claus Is Coming To Town" and "Winter Wonderland" in my library this year. 6 versions of "Jingle Bells," "Silver Bells" and "Let it Snow". Could the reason the Drifters version of White Christmas is popular is because it's featured in the movie Home Alone? |
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Post by jmack19 on Nov 15, 2015 13:05:24 GMT -5
WRNQ, WSRS & WXLY joins other iheart stations like WFSY & WSVO in going all Christmas just 11 days before Thanksgiving.
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Post by JMW on Nov 19, 2015 19:41:11 GMT -5
WMXY in Youngstown, OH switched to Christmas today at noon.
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