Unfortunately it is. It's been that way for years. Especially with Apple Music, Spotify and Pandora, and even iHeartRadio themselves have 24/7 music streaming services that makes the youth bolt radio like it doesn't matter anymore. Therefore to cut costs, they base certain personalities in the small and mid-level markets in a central hub to cut costs as radio is losing money due to youth and advertisers jumping ship to all the services I just mentioned earlier. However in the big metropolitan areas they do have more local hires due to huge market shares and populations and since most of the major network shows are based out of New York, Los Angeles, Chicago, and Washington D.C. anyway. But if your in Nashville, Kansas City, even St. Louis, your probably out of luck in terms of corporate owned radio stations.
Post by mellongraig on Sept 3, 2018 15:13:27 GMT -5
It's happening too in Canada as well in certain areas where muliple radio stations are into a unified brand by the owners that has resulted in some programs being simulcast at various times, and layoffs as well.
This isn’t a change going on now. It’s been this way. The Iheart owned stations in town I can’t imagine outside of the sports and morning drive news channels theirs 10 local personalities combined between them all.