I'd say the hip-hop era began long before this. I posted about the same thing back in 2011, and I felt that the rock era ended around 1990 or 1991, not just because of the rise of hip-hop, but because of the changes in the charts due to Soundscan.
Post by lasvegaskid on Jul 21, 2018 18:12:40 GMT -5
I was talking to somebody recently about just this topic. Rock is dead because rock radio is dead as a strong format. How many acts; Heart, Def Leppard, Van Halen, etc built a following and fan base via rock radio that allowed them to eventually cross over into the mainstream. Acts today don't have that vehicle.
I think part of it is that modern rock sounds so much different than the massive classic rock era of the 60s through early 90s. When I was in radio, I did a weekend shift on a station that was split 50/50 between classic rock and current tracks. The sound of the classics is so different, and I just don’t know how much appeal modern rock has. Outside of songs that crossed over to CHR and Hot AC, I really don’t listen to it. It’s just not my taste at all. But I’ll listen to classic rock all day every day.
There have been very few true rock songs that have made the pop top 40 in recent years. The format formerly known as AOR (which became known as Active Rock by the late-'90s) became unappealing. I listened to modern rock until it became formulaic by the late-'90s. Adult alternative became my format of choice after that. I now have to go online to find newer old-school rock songs, which are often marketed as Americana. There are probably fewer rock songs on the pop chart than any time since 1954 or thereabouts.
Even though the first hip-hop song ("Rapper's Delight") made the chart in late 1979, rap didn't become truly dominant until about 1991. This would dovetail with the Soundscan era. There seems to be no end to rap or EDM--they could still be popular in 2040. I don't know what will come after hip-hop or EDM.
AT40 is heard in the 50 states and around the world on great radio stations...