Post by marv101 on Sept 6, 2011 0:39:54 GMT -5
Wahoo definitely has a point, and that top 100 of 1985 was flat-out exhilirating; my wish for this year would be for a top 100 of either 1982, 1983 or 1984.
Dukedeb--thanks for the kind words; I count my blessings everyday that I've spent my entire life here in LA, and was a mere 11 years old when Casey came here in 1963 to KRLA/Pasadena to join a killer lineup which included Bob (The Newlywed Game) Eubanks, as well as Charlie O'Donnell, who went on to another successful career as the announcer on 'Wheel Of Fortune'.
AC has always been aimed at women 25-54, since they control the pursestrings and pocketbooks of America, as evidenced by the fact that they're the folks who make the overwhelming percentage of spending decisions regarding the two biggest 'big ticket' purchases out there--homes and autos, which is why advertisers love buying spots on those stations, and have for ages.
Granted, top 40 radio was still a very 'adult friendly' format throughout the eighties; top 40 powerhouse KIIS/LA with Rick Dees doing mornings hit a 10.0 in the fall of 1984 when the format just sounded extraordinary with a very wide variety of music, which has always been the hallmark of the format.
When top 40 stations nationwide started loading up on rap music in the late eighties to try and steal back the hordes of teens who'd defected to a plethora of newly-launched hip-hop stations, starting with KPWR/LA, which went from nonexistent to #1 in 9 months (spring 1987), baby boomers (yours truly included) and 'soccer moms' started bailing from the top 40 format in droves to get that vulgar rap garbarge away from their highly-impressionable sons and dauighters.
That exodus allowed Smooth Jazz, AC, Classic Rock & Country stations to soar popularity-wise nationwide starting in the late eighties, and all at the expense of top 40 radio; when Hot AC 'blew up' in the early nineties, that would lead to merely more bad news for top 40 radio.
AC has been thriving for decades, and the AC stations which carry Casey's AT40 these days are definitely zeroed in on their prized demo; a 22-year old female who graduated from college in 1985 when singles from the likes of John Parr, Prince, Huey Lewis & The News, Duran Duran, Bryan Adams, Tears For Fears, Foreigner, USA For Africa, Phil Collins, Dire Straits, & other hitmakers of the day topped the Hot 100 would be 47 or 48 years old, comfortably within that 25-54 year old demo, and conceivably at or near their peak earning years salary-wise.
Consequently, they would certainly have an AC station among the presets on their car radios as well as other listening devices at home & at work, making it very easy for lots of today's advertisers to reach them.
If Premiere does choose to send out a program for airing over the Christmas weekend, I'd certainly expect many of the non-AC stations which carry those shows on Sunday evenings (hello, WQSR) to air them, but we'll just have to wait & see.
Dukedeb--thanks for the kind words; I count my blessings everyday that I've spent my entire life here in LA, and was a mere 11 years old when Casey came here in 1963 to KRLA/Pasadena to join a killer lineup which included Bob (The Newlywed Game) Eubanks, as well as Charlie O'Donnell, who went on to another successful career as the announcer on 'Wheel Of Fortune'.
AC has always been aimed at women 25-54, since they control the pursestrings and pocketbooks of America, as evidenced by the fact that they're the folks who make the overwhelming percentage of spending decisions regarding the two biggest 'big ticket' purchases out there--homes and autos, which is why advertisers love buying spots on those stations, and have for ages.
Granted, top 40 radio was still a very 'adult friendly' format throughout the eighties; top 40 powerhouse KIIS/LA with Rick Dees doing mornings hit a 10.0 in the fall of 1984 when the format just sounded extraordinary with a very wide variety of music, which has always been the hallmark of the format.
When top 40 stations nationwide started loading up on rap music in the late eighties to try and steal back the hordes of teens who'd defected to a plethora of newly-launched hip-hop stations, starting with KPWR/LA, which went from nonexistent to #1 in 9 months (spring 1987), baby boomers (yours truly included) and 'soccer moms' started bailing from the top 40 format in droves to get that vulgar rap garbarge away from their highly-impressionable sons and dauighters.
That exodus allowed Smooth Jazz, AC, Classic Rock & Country stations to soar popularity-wise nationwide starting in the late eighties, and all at the expense of top 40 radio; when Hot AC 'blew up' in the early nineties, that would lead to merely more bad news for top 40 radio.
AC has been thriving for decades, and the AC stations which carry Casey's AT40 these days are definitely zeroed in on their prized demo; a 22-year old female who graduated from college in 1985 when singles from the likes of John Parr, Prince, Huey Lewis & The News, Duran Duran, Bryan Adams, Tears For Fears, Foreigner, USA For Africa, Phil Collins, Dire Straits, & other hitmakers of the day topped the Hot 100 would be 47 or 48 years old, comfortably within that 25-54 year old demo, and conceivably at or near their peak earning years salary-wise.
Consequently, they would certainly have an AC station among the presets on their car radios as well as other listening devices at home & at work, making it very easy for lots of today's advertisers to reach them.
If Premiere does choose to send out a program for airing over the Christmas weekend, I'd certainly expect many of the non-AC stations which carry those shows on Sunday evenings (hello, WQSR) to air them, but we'll just have to wait & see.